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10 Killer Ways To Defeat Your Competition – Part 2

Here is part 2 of killer ways to defeat your competition for you online business:

6. Make your web site look professional. You want to have your own domain name, easy navigation, attractive graphics, etc.

7. Let people read your ad before they get to your freebie. When you use free stuff to lure people to your web site list it below your ad copy.

8. Attract the target audience that would buy your product or service. A simple way to do this is to survey your existing customers.

9. Test and improve your ad copy. There are many people who write an ad and never change it. Make sure you get the highest possible response rate.

10. Give people an urgency so they buy now. Many people are interested in your product but they put off buying it until later and eventually forget about it.

online businessCompetition is everywhere you look and having an online business means even more so getting ahead of them is crucial to you online business if you want it to succeed.

10 Killer Ways To Defeat Your Competition – Part 1

legitimate online businessesIn any business including legitimate online businesses, two things are for sure: competition and the economy. Now there is not much you can do about the economy but as for your competition…here are the first 5 of 10 killer ways you can defeat them in your online business:

1. Offer free original content. It’s important to give your visitors information they can’t find anywhere else. If you’re the only source, they’ll visit your site.

2. Give people free software. Most people like to find good deals on software for their computers. If the software is free, that is even better.

3. Hold free contests or sweepstakes. Most people like to win things. If you can fulfill that need, people will stop by to visit.

4. Provide a free web directory. Create a directory of web sites on a popular topic that will attract your target audience.

5. Offer a free e-zine. Most people love to get free information that’s e-mailed to them regularly. This saves them time and money.

In the next post I will provide the other 5 ways to help you beat your competition in the online business world.

How To “Borrow” Other People’s Buzz TODAY (Think Traffic!)

By Jimmy D. Brown

Did you know that other people “warm up” your customers for you with their “big product launches”?

And, did you further know, that a huge opportunity for you to create sales for YOUR product or a product you promote as an affiliate can be the result?

If, that is, you “borrow” the buzz that other people are generating.

Imagine this scenario…

Mr. Marketer creates a new $2,000 product. He “launches” it with his friends. Everyone on the forums is talking about it. Every email sent out within the marketplace has something to say about it. Bloggers are raving. The whole industry is buzzing about the new launch.

The average conversion rate is 2%. And that’s not on $2,000 products. But, let’s assume that Mr. Marketer is the best in the biz. And he can generate something obscene like 25% conversion rate on a $2,000 offer (which, by the way, ain’t likely to happen).

IF that were to happen, the flipside is this: 75% DON’T BUY.

In other words, for every 100 visitors to the “launch” site, 75 of them walk away without buying.

Were they uninterested? If that’s the case, they likely wouldn’t have visited the site in the first place.

In the majority of the cases, they $2,000 price tag was out of their reach. Not in the budget. Don’t have the money. Been there, done that … didn’t have the cash to buy the t-shirt!

So, what can we learn from this?

We can learn…

* These 75 out of every 100 who don’t buy are probably interested to some degree.

* These 75 out of every 100 have heard all of the buzz and have been “presold” on the premise of the product.

* These 75 out of every 100 are strong candidates to buy a lower-priced, related alternative.

That’s where YOU come into the picture.

You “borrow” the buzz that’s been generated for the big product being launched by talked about by everyone as you promote a lower-priced, related alternative!

Here’s how you do it…

1. Look for high-dollar launches in your market.

The first step is to keep your eye on the pulse of your market. Whenever a major new product is being launched, get busy. You’ll usually know days, if not weeks, in advance because that’s how launches work: they do a lot of “pre” build-up work to get people salivating for the eventual launch. Keep your eyes out for anything new in the works.

2. Promote a low-cost alternative.

It doesn’t matter if you write a quick 10-15 page report, promote your own existing product that is related or grab an affiliate link to some other existing product or service. It doesn’t really matter WHERE you obtain this lower-priced alternative. The important thing is that you find one. It needs to be related to the topic of the big product being launched. It can be related either (a) by teaching a similar concept, or (b) teaching a portion of the big product’s concept.

3. Write a mailing that explains the two options.

You’ll want to write a mailing to send to your subscribers or to post at your blog. This mailing needs to contain three important elements…

– Content that presells. Share some meaty nuggets related to the offer you are ultimately going to promote to set the table.

– A small blurb about big launch with your link. Mention the “major” launch briefly. Describe it’s benefits and use an affiliate link of yours to point to the offer. Mention that it’s only drawback is “price”. Express that many people can’t afford it.

– A stronger promotion for your option. Then, really hit home with this “lower-priced, related alternative”. Let them know the benefits are similar at a fraction of the cost. Be sure to point out that it’s priced for everyone — especially those who feel “left out” of the big budget launch because they can’t afford it.

Then, it’s just a matter of getting that mailing out to your subscribers.

Let’s look at what you have in place as a result of this strategy…

* You have two promotions: a minor one for the same “major” launch everyone else is promoting, and a “major” one for the lower-priced, related alternative.

* You have “borrowed buzz”. Everyone in the marketplace is warming up prospects with all of their “talk” about the importance of the subject matter of the “big product launch”. They are primed and ready to buy … something!

* You have a spike in sales coming.

This is a wonderful strategy for getting extra sales.

Remember, there are always a whole lot more people who DON’T buy the product being offered in the “launch”, than those who do! You’ve got a huge pool of prospects in the 75-98% of people who don’t buy the $2,000 offer. Many of them WILL buy a lower-priced, related alternative.

So, the only thing left for you to do is get started.

And if you’ve like a shortcut, let me show you a quick way to do it TODAY.

You have almost certainly seen that Product Launch Formula 3.0 (PLF3) has launched this week. Everyone is talking about it. While there are a lot of different strategies and ideas involved in a “launch”, the backbone is the same…

*** Other people send you the majority of your traffic.

It’s obviously a very *HOT* topic right now. People are scrambling to pay BIG BUCKS for the course.

But…

Do you think everyone can afford it?

What about the tens of thousands of internet marketers who can’t afford it, but who ARE INTERESTED in the subject?

What a shame to let them sit by without getting any sales from them!

But, don’t worry — you CAN get sales from them! Here’s how…

You offer them something for PENNIES on the dollar that provides the same end result: other people sending them traffic for their products and services!

A few days ago Jimmy D. Brown announced a resale rights offer for his SalesArmySecrets.com course.

All the details are at Borrow The Buzz!

There are still licenses available for YOU to grab in order to sell a low-cost alternative to the high-dollar “launch” product that everyone is jabbering about.

***BUT IT GETS BETTER — FREE PLR to $20 Report! ***

Jimmy wrote a report several months ago which he briefly made available to one of his membership sites. It’s entitled “How To Get R.I.C.H. With Your Own Affiliate Program”.

(It was pulled after a month and is no longer available anywhere.)

The report is 21 meaty pages in itself, but it also strongly promotes the Sales Army Secrets course at the end.

When you order one of the remaining licenses for Sales Army Secrets, Jimmy is going to give you (no cost!) a free PLR license to the special report!

You can sell the report for $20, give it away, do whatever you want with it (as long as you don’t misrepresent it or mention Jimmy in reference to it)…

…while using the endorsement at the close of the report to promote YOUR COPY of Sales Army Secrets!

It’s a ready-made marketing report to get people to buy Sales Army Secrets from you! You can sell Sales Army Secrets for $97 per order and keep 100% of every sale!

Here’s what you need to do…

1. Order the Sales Army Secrets resale rights license at Borrow The Buzz!

2. Register and open a ticket at Jimmy’s support center at http://www.Infoprofitshare.com and provide his staff with a copy of your receipt.

Within 24 hours someone will send you the download information for this special Free PLR offer.

That’s it!

start a small home based businessGet one while it lasts…

Borrow The Buzz!

There’s only ONE catch…

This special offer is for the next 3 days only. On Friday, July 2nd at 10PM CDT, Jimmy is shutting down the license offer and this Free PLR offer. They will no longer be available. Officially “retired” at that point.

Grab yours now: Borrow The Buzz!

Then you can quickly “borrow the buzz” of those promoting PLF3!


10 Important Things To Tell Your Prospects

When you start a small home based business in today’s economy, you need to be extra smart in order to get customers to buy from you. The competition is fierce and with everyone watching what they spend…it makes getting customers rather difficult. So here are 10 important things to tell your prospects that may help you get them as customers:

start a small home based business1. Tell your prospects that you offer free delivery. This may cost a little money, but, you will gain the extra customers to make up for it.

2. Tell your prospects that you offer a lower price. If you can’t afford to offer a lower price you could always hold the occasional discount sale.

3. Tell your prospects that your product achieves results faster. People are becoming more and more impatient and want results fast.

4. Tell your prospects you’ve been in business for a longer period of time. People think if you’ve been in business longer you have more credibility.

5. Tell your prospects that your product tastes, smells, sounds, looks, or feels better. When you target the senses you’re triggering human appeal.

6. Tell your prospects your product is compact or light. People may want to take the product on a trip or don’t have much room where they live.

7. Tell your prospects that your product lasts longer. People don’t like to spend more money purchasing replacement products all the time.

8. Tell your prospects that your product is easy to use. People don’t want to buy a product that they have to read a 100 page instruction manual.

9. Tell your prospects that your product has better safety features. People want to feel safe when they use your products.

10. Tell your prospects that you stand behind all your products. People want to know that you back-up any claims you make about your product.

The only way for an online business to survive, whether you are just starting a small home based business or you have been in business for years, is to have buying customers! Hopefully these tips will help you get those prospects…

Start A Small Home Based Business On e-Bay

If you want to start a home based business online, you will see thousands of options to choose from. One of the biggest issues you will come across is scams…there are a bunch of those on the Internet so you need to be very careful when deciding on or investing in an online business. However, if you want a legitimate stay at home business, then look into e-Bay.

There are many great benefits to using e-Bay as an online money maker. For starters, you control what you put on it and how much to sell it for so no investment there…except whatever e-Bay charges for a post but that is minimal. You can have outright buys or you can have bids for a certain time frame for certain items. Another benefit is a lot of people use e-Bay and trust it.

ideas for a home based businessSo if you want to start a small home based business, clean out your attic, garage or shed and start selling those items for a profit. If you run out of items to sell, then go to yard sales and purchase items for a cheap price and mark them up on e-Bay. You will be surprised how much you can make on what others think is junk! The hardest part of all this is learning what some of the tricks are to really making it big on e-Bay…but we got you covered with that, just click on legitimate stay at home business and learn all the secrets to selling on e-Bay!

5 More Ways To Maintain Profits In A Slow Economy

I gave you 5 good tips in the last post to help you with your online business. As promised, here are 5 more ways for your online business to maintain profits in a slow economy. Keep in mind, these tips can also be used if you are just starting a home based business online.

6. Trade advertising with other online businesses to save revenue. You could trade e-zine ads, banners ads, links, print ads, etc.

7. Outsource part of your workload. This can save on employee costs, equipment costs, taxation costs, expansion costs, etc.

8. Add low cost bonuses to your offer that have a high perceived value. It could be ebooks, members only sites, consulting, e-reports, etc.

9. Use viral marketing to promote your business on the internet. Give away free stuff with your ad copy include on it so others can give it away.

10. Follow up with all your prospects. You can use a free e-zine, a follow-up autoresponder, an update or reminder list, etc.

make money onlineHopefully these tips will help you continue to be profitable now and into the future. There are many other things you can do to maintain or start making money online, but these tips are a good starting point. For more information and steps to starting a home business, please see our web site.

5 Ways To Maintain Profits In A Slow Economy

Yes, the economy continues to “stink”! I can write a book as to why but won’t do that here. The economy has cost thousands their jobs and many have turned to the Internet looking for ways to start a home based business online. If you are one of those individuals or if you just want to start a small home based business, then keep in mind that the economy hits the Internet as well. So here are some tips to help you through the tough times:

idea for starting a home business1. Sell more back end products to your existing customer base. You already created rapport, trust and proved your credibility to them.

2. Make it a practice to up sell to new and existing customers. After they decide to buy one product, offer them another product.

3. Cross promote your products and services with other businesses that aren’t competition. You will reach a wider audience at less cost.

4. Create joint venture deals with other businesses. You can expand your product line and target other profitable markets at a lower cost.

5. Start an affiliate marketing opportunity for your business. You will be able to spend less profits on risk advertising and spend more money on guaranteed sales.

These are only a few tips to help you out, next post I will provide more. If you are still looking for ideas for a home based business, don’t let the economy stop you, there are millions of people who buy of the Internet everyday! Get started with you home business today and be set for the future!

How To Create Urgency So People Buy Now

Previously, I posted some blogs on powerful words that make people buy. To help you further with your online business advertising, here are some more tips on how to get visitors to buy from you. You must create urgency so people will buy your products or services now. They may not revisit your web site or see your ad again.

ideas for starting a home businessHow do you do this? You must use a limited time offer. Limited time offers stop people from putting off buying your products or services. It stops them from procrastinating. There are many different types of limited time offers. Here are a few:

Limited Time Price Offers. For example, Order Now! While the price is still low. After Dec 23, 2010 this price will go up to…

Limited Time Discount Offers. For example, Order before Midnight, June. 25, 2010 and you will get 25% discount!

Limited Time Free Bonus Offers. For example, Order before July 2, 2010 and you’ll get a free bonus!

Limited Time In Stock Offers. For example, Order Now! While supplies last! After Oct. 31, 2010 we can’t guarantee we will have any left in stock.

I’m not saying everyone will order the first time they see your ad. They may not be interested in your products or services. It depends on your ad and the person reading the ad. If they are interested, usually, limited time offers will make them buy now. Having success with your home based business or online business depends solely on customers…so give them a reason to buy now!

For more information and home based business ideas and opportunities, please visit our site…

Mind Altering Words That Make People Buy

You have your own online business with a great product that you want to sell and make money with. The way to do that is through advertising and marketing. Almost all online business owners advertise their product so when you do the same, you need to be better and stand out from your competition. Here are some words to use in your ads to make customers buy from you…

1. Use the word “fast” in your ad. People want fast results, fast delivery, fast ordering, etc. Nowadays, we usually value our time more than our money.

2. Use the word “guaranteed” in your ad. People want to be assured they are not risking their hard earned money buying your product.

3. Use the word “limited” in your ad. People want to own or receive things that are exclusive or rare because they are considered to be more valuable.

4. Use the word “easy/simple” in your ad. People want easy ordering, easy instructions, easy to use, easy payments, etc.

5. Use the word “testimonial” in your ad. People want to see believable proof before they buy your product. It should be reputable and specific proof.

6. Use the word “discount/sale ” in your ad. People want to find bargains. They could be rebates, one time sales, percentage offers, get one free offers, etc.

7. Use the word “free” in your ad. People want free incentives before they do business with you. They could be free books, accessories, services, etc.

8. Use the word “you/your” in your ad. People want to know that you are talking them. This’ll make them feel important and attract them to read the whole ad.

9. Use the word “important” in your ad. People do not want to miss important information that could effect their life. People will stop and take notice.

10. Use the word “new” in your ad. People want new products or services that will improve their life like new information, tastes, technology, results, etc.

home based business start upUsing any one or more of these words will catch the attention of the person looking to buy in the market you are in. If you want to start a small home based business online, then these words will help you get a good start with advertising your business. If you are looking for home based business ideas and opportunities, please visit our site for more information.

10 High Powered Ways To Increase Your Traffic – Part 2

The other day I gave you the first 5 high powered ways to increase traffic to your site for your online business. Here are the rest…

5. Give away an electronic freebie with your ad on it. Allow your visitors to also give the freebie away. This will increase your ad exposure and attract people to your web site at the same time.

6. Combine your products or services into one big package deal with other businesses offerings. You could share a web site and advertise the package deal; which means double the traffic.

7. Submit your freebie to the online directories that list your particular item or service for free. If you’re offering a free e-zine, submit it to all the free e-zine directories on the internet.

8. Participate on message boards. Post answers to other people’s questions, ask questions and post appropriate information. Include your signature file at the end of all your postings.

9. Exchange classified or sponsor ads with other free e-zine publishers. If there is a huge subscriber difference between e-zines, one can run more ads to make up for it.

10. Post your ad on free advertising areas on the internet. You can post it on free classified ad sites, free for all links sites, newsgroups that allow ads, free yellow page directories, etc.

start a small home based businessThere are many different ways to run a home based business or online business but having a web site of your own is a very important part of the success you will have. But even if you have a site, you need to have traffic coming to it in order to succeed. Hopefully these 10 high powered ways will help you accomplish this.


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